Online Travel Group, Website

Brief is Australia’s foremost provider of online hotel and travel reservation services. needed a unified online booking service for affordable accommodation and travel to keep abreast of industry developments and trends.

The website required functionality for users to book international and domestic flights on the world’s major airlines, cruises, rental cars, travel insurance and events. required a complex custom built web application that seamlessly aggregates large amounts of hotel related data into a user friendly website and content management system.


In 2002 Alaress was first engaged by the Online Travel Group (OTG) to pilot this massive project. This large scale project required over eighteen months of research and development and a large custom built booking platform and content management system (CMS). Since launching the first version not a month has gone by that this website has not continued to evolve.

Alaress produced clear business requirement and functionality specification documentation that formed an online marketing strategy and a solid system scope.

The information and application architecture phase was detailed and required a high level of technical experience and resulted in a custom built web application that is highly functional, user friendly and has high customer loyalty and conversion rates.

The website is integrated with over five API data feeds provided from multiple external providers including Google’s Map’s division. Understanding the new system would have to cater for an extraordinary amount of web traffic, customised enterprise web hosting hardware infrastructure was deployed.

Rigorous system design and creative processes resulted in new interfaces focused on usability and increased accessibility. The system core was developed on emerging open source web technologies including jQuery and Symfony.


Alaress’ online marketing strategy has positioned the website on page one ranking for seriously competitive keywords such as “hotels” and “hotel accommodation.” The user experience was world leading. The interface speaks for itself.

The website is about to launch version 2 and here’s what the client says:

The Online Travel Group spent months searching for a talented team whom possessed the diverse range of skills required to implement a major web project. We needed a team that produces high quality work and backs it up with great service.

Alaress was able to provide the skills and service we required. After working with the team at Alaress we have been consistently impressed with their graphic design, development, engineering and customer support.

We plan to maintain our long term relationship with Alaress, and would not hesitate to use our name in recommending them as a complete web services company.

Online Travel Group
2007, 2011

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